Why Businesses Should Never Underestimate the Power of a Good Website

Blog5 - Why Businesses Should Never Underestimate the Power of a Good Website

There has been a lot of argument regarding the necessity of a stand alone business website versus a social media page. We pick the brains of our writers and the team at Think Zap who are one of the leading web design companies in Glasgow to determine which they prefer. What you may not realize is that most, if not all, of the Tipit writers have their sturdy businesses!

Back around 15 years ago, the concept of social media was fairly new. What was not new, however, was the presence of the World Wide Web. There was a steady boom for the demand of information online and some business owners were quick to jump on that fact. They started to build their own websites to provide their potential clients with more information about their services.

It was certainly easier for consumers to not have to pick up the phone to have to inquire about products or options. Then fast forward to now, there are a lot of the elder sets of business owners that find it easier to engage their potential clients through social media websites like Facebook or Twitter.

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Standalone Website

An oldie but still a good one! While social media is ‘in’, it can sometimes not provide all the information that the client needs. The sheer number of online queries that a social media page owner may need to respond to in a single day can be quite staggering and not healthy. Not to mention that one wrong word or one thoughtless remark can earn your business a lot of bad press.

A standalone website may require a bit of money in securing the domain name and possibly hiring someone to maintain it. However, there is ultimately a lot more freedom. Business owners get to design their web pages in whatever way they want. They can also be truly detailed in the information regarding their services.

A good standalone website should never be underestimated.

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Social Media

This concept refers to any website or mobile application that is aimed at users that want to create content that is shared through their network of relations.

 This is now the preferred medium of finding and researching information regarding businesses and products that consumers would like to patronize. Facebook has millions of users—all of which are potential clients. In light of this, more and more businesses are building their own social media profiles in order to access the sheer number of social media users. Here are the biggest draws about social media:

Free or Minimum Fee

Social Media is pretty much free for users and businesses. All you need to do is sign up. A business page does not really require a fee—not unless you are planning on running your ads.


Users and consumers in general prefer to make use of social media because of the ease in which they could get their concerns or queries addressed. A fairly normal practice nowadays is to message the social media page of a business that you wish to patronize and ask them directly about a promo or basically anything.

No Bad Boss Here: How to Boost Productivity without Going Overboard

Blog3 - No Bad Boss Here: How to Boost Productivity without Going Overboard

When you own a business, the last thing you would want is for your employees to not meet orders or deadlines. Productivity is critical if your business is to survive. Today we discuss how you can boost productivity properly.

After you hire the right people for your business, it would be important to carefully build rapport and maximize productivity. Here are a few tips that you can apply in your business:

Embrace Flexibility

This is particularly useful for office businesses. With technology constantly evolving, it is now easier to be connected. This means that having a brick and mortar office is no longer the only option when it comes to your company. Employees who are able to have days where they work from the comfort of their homes are 44% more productive than those who are not able to do so.

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Obviously, this cannot apply for those who have cafes or restaurants. So flexibility must be taken into other forms. Do not be as harsh if your employees take time to talk to each other while on the clock—provided they are nor shirking on their duties. As you can see, flexibility comes in many forms. You just need to find something that works for you.


Incentives are one of the best ways to keep your employees engaged and motivated to meet deadlines or even go beyond quota. Try to come up with a scheme that’s sure to perk up your employees without burdening your budget.

Creative rewards are one of the more effective ways in boosting your employee’s motivation and dedication to your business.

Group Outings

A common misconception is that group outings have to be gregarious and expensive. However, just because it says group outing does not mean that your employees have to go on a vacation at your expense.

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It could be something as simple as a monthly dinner out with your employees. If your business comprises of a large number of people, you have the different departments or teams have their own outings at least once a month. This is going to help show that the business is doing well enough to afford that and that the bosses care enough to give back to their employees.

Holiday Hampers!

Two little words that do a world of difference for employees! Disbursing holiday hampers a bit before Christmas is a great way to add to your employee’s holidays. Our own research has shown that employee happiness, dedication, and productivity all enjoy an upward spike after holiday hampers are given out.

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Not only does it show that the business hopes that the employees enjoy their holiday, it also presents the fact that the bosses show an effort to show their appreciation of their hard working people.

What productivity tip do you use in your workplace?

Everyone has their own ways of boosting productivity in their businesses. We would love to hear your own tips and solutions. Sound off in the comments below and we can pick our favorite ones and publish them in future articles.

Starting Off From the Right Foot: Hiring the Right Employees for Your Business

Blog2 - Starting Off From the Right Foot: Hiring the Right Employees for Your Business

A smart boss will understand that they cannot do it alone. However, bad employees can lead to the tragic demise of a business. Today, we discuss how you may hire the right employees for your business. Starting a business is no picnic. There are so many questions to ask and so many other things to plan.

One of the critical things that you will ever do as a business owner is taking on employees. Just how DO you get good employees anyway? Here are a few tips that you can apply to get only the best employees for your business:

Well-written Job Ads

It all starts with the job description. If your ad is unclear or ambiguous, you will turn off good hires. At the same time, something that is too specific can make your company seem like it plans on being overbearing.

Studies have shown that best kind of approach regarding a job posting is to present what your business or company can do for the applicant. What skills can they learn from you? What field will they be breaking into? How steady is job with you?

These are some questions you may want to consider as you build the job ad that you are going to post. However, this does not mean that you should go overboard in trying to entice your potential applicants. Misrepresentation is something that you must never do no matter how tempting it is to promise benefits and perks that you cannot provide.

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Constantly Improve Your Interview Process

No process is perfect—especially a business. There will be mistakes that will be made, like getting the wrong type of people to work for you. If you find yourself facing such a problem, it would be important to:

  • See if the issue can be fixed
  • Address the issue ASAP
  • Determine what led to the issue to begin with

More often than not, it all boils down to hiring the wrong sort of folk for your business. You need to think back on what factors attributed to those people being brought on to begin with. Here are a few tips to improve your interview process:

  • Ask better questions as they pertain to your field of business
  • Ask professional questions to get a better gauge of the applicant’s skills and ability
  • Ask for relevant references and actually follow up

Utilize Social Media

Times are changing and in order for your business to get in touch with more people, you need to keep up with the times. Social Media is a really powerful tool that you can use to find potential hires. There are websites solely dedicated to the concept of young professionals uploading their resumes. This makes it easier for businesses to search for individuals that meet their needed skill set or experience.

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You can even post that you are hiring in your company’s social media page. This will help to attract those that already have an organic interest in your business.